Undecided voters of colour might hold the balance of power to decide who will be the next Prime Minister.
That’s because the polls are tightening in some multicultural electorates. These multicultural electorates are the final battlegrounds of this election because they’re marginal. That means they can go either to the Labor or Liberal party. Recent polling numbers are closing in on Reid and Parramatta in NSW, Cowan in WA,and Greenway and Chisholm in Victoria.
So in these last 48 hours we’re putting out racial justice scorecards that lay bare how the Morrison Government has utterly failed on racial justice. The impact of these policy failures are hard to find because Murdoch press dominates media ownership in this country and refuse to consider racial justice as a priority to report on.
We want these scorecards to reach as many undecided voters in communities of colour as possible. The best way to do this? By putting out ads on social media targetting voters in Reid, Parramatta, Cowan, Greenway and Chrisholm.
But social media ads are expensive – the more people we want to reach, the more money we have to put behind it. Carrie, can you chip in $12 so we can put out this scorecard ad on social media and reach as many undecided voters in multicultural electorates as possible?